案例 1:
客户：中策橡胶
球队：阿森纳足球俱乐部
项目：西咚体育EMW很高兴地宣布，我们帮助中国第一、全球前十的轮胎企业中策橡胶成为英超豪门阿森纳足球俱乐部的全球官方轮胎合作伙伴。未来三年，中策橡胶将在英超联赛、足总杯和联赛杯的赛事中与全世界的球迷见面。EMW Global将协助中策橡胶通过在阿森纳球场LED屏幕展示旗下所有品牌、球员广告拍摄、俱乐部官方礼品、组织渠道商及用户现场看球等权益，扩大品牌影响力并带来更多的商业机会。
Case 1:
Client: ZC Rubber
Team: Arsenal Football Club (AFC)
Project: EMW Global have brought ZC Rubber to join the Arsenal family as the Official Global Tyre Partner. As part of the agreement, ZC Rubber will have a marketing presence at all Premier League, Emirates FA Cup, and Carabao Cup games played at Emirates Stadium, supporting the tyre brand’s ambition to reach new audiences globally.
案例 2:
客户：华帝股份有限公司
球队：葡萄牙国家足球队
项目：西咚体育EMW帮助国际知名品牌华帝股份（002035）成为欧洲传统劲旅、2016欧洲杯冠军葡萄牙国家足球队中国区官方家电合作伙伴，合作主题为“场场认真，致敬辉煌”，助力葡萄牙国家队征战2022年卡塔尔世界杯。通过与葡萄牙队的携手，华帝希望传递出“认真生活”的价值，以及勇于创新、敢于拼搏、追求卓越的精神。
Case 2:
Client: Vatti
Team: Portugal National Team (FPF)
Project: As an exciting final push before the World Cup, EMW Global have brought together Vatti and FPF to take part in a new collaboration project, as the Chinese company seeks to implement a new global expansion plan. Both parties to this partnership possess renowned heritage and have aligned core values, which makes for a more natural partnership while still allowing both Vatti and the FPF to pursue their commercial objectives.
案例 3:
客户：PUBG MOBILE
球星：梅西
项目：西咚体育EMW帮助全球最火热的手游之一PUBG MOBILE，与世界足坛巨星利昂内尔·梅西达成官方合作，合作周期覆盖2022年卡塔尔世界杯，包含一系列独特的游戏服装，以及限定联名道具，带给全球玩家及粉丝绝无仅有的娱乐体验。
Case 3:
Client: PUBG MOBILE
Talent: Lionel Messi
Project: EMW Global are delighted to have brought together PUBG Mobile and Lionel Messi for an exciting campaign. As part of this partnership, the developers will introduce a new collection of in-game outfits and other items, which will be available for a limited amount of time.
案例 4:
客户：薯片先生（Mister Potato）
球星：内马尔
项目：西咚体育EMW帮助马来西亚品牌薯片先生（Mister Potato）与世界足坛巨星内马尔达成合作，内马尔成为薯片先生最新的形象大使。此次合作是薯片先生三十周年特别推广活动的重头戏，薯片先生将借机发布两种限量版口味——BBQ烧烤串和莎莎辣酱，源于内马尔故乡的风味。另外，消费者还有机会通过有奖活动获得内马尔代言的彪马产品，前往卡塔尔观看世界杯的机会，以及合人民币21万元的现金奖品。围绕内马尔的超凡影响力，全方位多角度借力，抢滩2022世界杯。西咚体育在此次合作中除了作为纽带连结双方，还承担了后续TVC的策划、拍摄和剪辑工作。遍布全球各地的EMW专家各司其职通力合作，为双方提供了卓越高效的全案服务。
Case 4:
Client: Mister Potato
Talent: Neymar JR
Project: EMW Global have sourced Neymar JR as the new regional ambassador for Mister Potato. Brazil National Team and PSG’s #10 joins the top Asian snacks brand in the world. This new partnership – Mister Potato x NR Sports – is the next phase of Mister Potato’s 30th anniversary celebration and collaboration with celebrities, where the first phase started earlier this year. This campaign introduces “The Ridiculous Kick” theme and will run for a year with Neymar Jr as its key feature. Mister Potato will also be releasing two limited edition flavours (BBQ Kebab and Hot Salsa) which will add a touch of Brazilian spice to the brand’s wide range of products.
案例 5:
客户: PUBG MOBILE
球队: 利物浦足球俱乐部
项目: 西咚体育EMW帮助全球最火热的手游之一PUBG MOBILE，与世界上历史最悠久、最著名的球队之一利物浦足球俱乐部达成合作。自2021年10月31日起，游戏将上线一系列由俱乐部独家授权的利物浦主题装扮与道具，供玩家解锁。该联动惠及了全球红军球迷，使粉丝们能够在虚拟世界中尽情表达足球属性与热爱，为游戏进一步扩展和丰富了海外用户群。此次合作，开创了PUBG MOBILE与足球俱乐部合作的先河，也是利物浦足球俱乐部首次将足球的物理互动性质结合到游戏的数字互动世界中。
Case 5:
Client: PUBG MOBILE
Team: Liverpool Football Club
Project: EMW helped one of the world’s most popular mobile games PUBG MOBILE in a collaboration with the world-famous Liverpool Football Club, the partnership includes branded outfits and items for players to unlock in game.This relationship is the first time PUBG MOBILE has collaborated directly with a UK football club. PUGB Mobile Players will have the opportunity to earn free and exclusive in-game Liverpool FC gear through participating in and completing in a series of classic game mode.
案例 6:
客户: PUBG MOBILE
球队: 阿根廷国家队
项目: 西咚体育EMW很高兴地宣布，我们帮助全球最火热的手游之一 PUBG MOBILE（《绝地求生》手机版），与两届世界杯得主、2021美洲杯冠军阿根廷国家队达成官方合作，合作周期将覆盖2022年卡塔尔世界杯。PUBG MOBILE的玩家们将有机会在游戏中解锁由阿根廷国家队官方授权的角色和一系列道具。世界杯是全球最受关注的大型体育赛事，本次PUBG MOBILE与阿根廷国家队的合作，旨在为全世界球迷和玩家们提供与足球形式不同，但在内容属性上高度一致的竞技娱乐场景。为球迷朋友们在寒冷的冬天带来比夏日更盛的热辣激情。
Case 6:
Client: PUBG MOBILE
Team: Argentine Football Association (AFA)
Project: The Argentine Football Association (AFA) has agreed on a new partnership deal with PUBG Mobile, who acquired the official license of the national team to use within the game through EMW Global. Regarding the commercial importance of the agreement, Leandro Petersen, Commercial and Marketing Director of AFA, added: “Today we are pleased to announce this commercial agreement with the game PUBG Mobile, becoming the first national team to appear officially licensed in this popular game. The process of global expansion that we started four years ago grows day by day, increasing the volume of income of our Association, generating new strategic agreements and, most importantly, expanding the business units with the aim of obtaining commercial growth and solidity. Today we start this license with PUBG Mobile wishing it much success.”
案例 7:
客户: PUBG MOBILE
球队: 伊拉克国家队
项目: 西咚体育EMW很高兴地宣布，我们帮助全球最火热的手游之一PUBG MOBILE（《绝地求生》手机版），与亚洲传统足球强国伊拉克国家队达成合作。玩家们将有机会在游戏中获得PUBG MOBILE为伊拉克国家队量身定制的限量版道具。PUBG MOBILE将在游戏中推出多样独家道具，包括雄狮头像框、国家队球衣皮肤、降落伞、签名球衣礼品等。玩家在参加特殊的足球娱乐模式后，可以通过抽奖免费获得以上物品。此次合作还将包括一场以足球为主题的 PUBG MOBILE 锦标赛。
Case 7:
Client: PUBG MOBILE
Team: Iraqi Football Association (IFA)
Project: EMW Global, alongside The PRO Company, has secured a partnership between PUBG Mobile and the Iraqi Football Association (IFA). PUBG Mobile is one of the official partners that will support the Lions of Mesopotamia, the 2007 Asian champion. PUBG Mobile players will be able to unlock limited edition features such as the Iraqi National Team football kit and a lot of other items tailored to the Lions of Mesopotamia and its fans.
案例 8:
客户: 微博、抖音、快手、Bilibili
球星: 菲尔米诺
项目: 西咚体育EMW很高兴地宣布，我们与巴西足球运动员、利物浦足球俱乐部球员罗伯托·菲尔米诺达成深度合作。未来，EMW将独家代理菲尔米诺在中国的市场开发和商业权益，为球员和各合作方创造更多有趣的结合机会。本次帮助菲尔米诺进入中国市场，EMW依然选择了线上与线下双端激活的模式，用横亘多平台的社交媒体矩阵设置作为中国市场的第一块敲门砖。今年5月，我们协同菲尔米诺完成了微博、抖音、快手、Bilibili四大平台的入驻。B站作为本次首次在球员端进行的首次尝试，是EMW意欲通过长视频的形式破壁，帮助B站Z世代的年轻人以更精良和深入的形式贴近足球内容、贴近足球明星的一次实验。
Case 8:
Client: Weibo, Douyin, Kuaishou, Bilibili
Team: Roberto Firmino
Project: EMW Global, in collaboration with Rogon, has secured a partnership with Brazil National Team and Liverpool FC Striker, Roberto Firmino. This time to help Firmino enter the Chinese market, EMW still chooses the online and offline dual-end activation mode, and uses the multi-platform social media matrix setting as the first stepping stone to the Chinese market. In May of 2022, we cooperated with Firmino to complete the launch in Weibo, Douyin, Kuaishou and Bilibili.
案例 9:
客户: ZKSpace
球星: 哈梅斯·罗德里格斯 （J罗）
项目: 西咚体育帮助哥伦比亚球星哈梅斯·罗德里格斯 （J罗）与ZKSpace旗下的数字藏品交易平台ZKSea达成合作。ZKSpace得到J罗的官方授权，将为其设计并发售一系列数字藏品。
Case 9:
Client: ZKSpace
Talent: James Rodriguez
Project: EMW Global alongside Latope, was able to partner Colombian soccer superstar James David Rodríguez Rubio with ZKSpace for the launch of his own NFT Collection, marking his first entrance into the world of NFTs with the presale of the James Rodríguez Commemorative Edition NFTs, Zurda (left foot in Spanish), scheduled for June 15th, 2022 on ZKSea.
案例 10:
客户: 东风日产
球星: 马尔科·马特拉齐
项目: 受欧足联官方合作伙伴东风日产的委托，西咚体育邀请到欧冠冠军、意大利传奇球星马尔科·马特拉齐在2019年欧冠决赛前夕出席东风日产新款逍客系车型在上海和武汉的官方发布会。马特拉齐的参与成为发布会上的亮点，这不仅是对东风日产欧足联赞助商相关权益的一次激活，也有力佐证了传统汽车品牌与足球明星结合营销的可行性与新鲜活力。
Case 10:
Client: Nissan
Talent: Marco Materazzi
Project: EMW Sports was tasked to source a Champions League winner for Nissans activation of their Champions League sponsorship. EMW Sports provided Champions League winning legend Matterazzi to help Nissan activate this great event in Shanghai and Wuhan.
案例 11:
客户: Kwai （快手海外产品）
赛事: 美洲杯
项目: 西咚体育帮助来自中国国民级短视频平台快手的海外产品Kwai，与世界上最古老的洲际足球锦标赛——美洲杯（Copa América）达成官方合作，使Kwai成为第一个赞助美洲杯的短视频社交平台，并通过丰富的权益激活和独家内容创作帮助美洲杯在Kwai平台上的官方账号30天内在美洲地区收获500多万粉丝，实现3亿余次浏览。此次合作是疫情防控常态化时代，国际体育赛事与转播方、赞助商、社媒平台，三位一体的、鲜活的、里程碑式的尝试。
Case 11:
Client: Kwai
Tournament: CONMEBOL – Copa América 2021.
Project: EMW Sports helped Chinese video platform Kwai to officially sponsor the CONMEBOL Copa América 2021.
案例 12:
客户: Kwai （快手海外产品）
球队: 巴西国家足球队
项目: 西咚体育帮助来自中国的国民级短视频社交平台快手的海外产品Kwai成为巴西国家足球队官方赞助商，促成了这一跨越中国和拉美市场的合作。在涵盖了2022年男足世界杯和2023年女足世界杯等主要赛事的合作周期中，我们将在未来继续协助巴西国家足球队制定丰富的独家内容策略，保证成千上万的数字用户和足球粉丝们能够在快手这个极具交互性和动态性的社媒平台中创作和享受独特的桑巴足球内容。
Case 12:
Client: Kwai
Team: Confederacao Brasileira de Futebol (CBF)
Project: EMW Sports helped Chinese video platform Kwai to officially sponsor the Confederacao Brasileira de Futebol (CBF).
案例 13:
客户: 伊利奶酪
球星: 迈克尔·欧文
项目: 西咚体育帮助公司旗下英国传奇球星、金球奖得主迈克尔·欧文与伊利旗下的核心产品伊利奶酪达成合作。该合作呈轻量方式，旨在达成品牌串联，敦促用户对伊利奶酪的品牌认知与消费。在欧文的视频号召下，用户可以通过在美团外卖搜索关键词，对伊利奶酪实现下单。
Case 13:
Client: Yili Cheese
Talent: Michael Owen
Project: EMW Sports helped the top food brand Yili to with EMW football legend Michael·Owen in order to launch a new product promotion campaign on one of the biggest food and grocery delivery platform Meituan.
案例 14:
客户: 鱼跃医疗
赛事: 西甲第25轮西班牙人vs塞维利亚
客户: 一兆韦德
赛事: 西甲第22轮西班牙人vs皇家贝蒂斯
项目: EMW Global助力中国顶尖的医疗器械企业鱼跃医疗（股票代码：002223）和中国健身连锁品牌领头羊一兆韦德登陆西甲赛场。在西班牙人足球俱乐部的主场科尔内拉-埃尔普拉特球场中，EMW为鱼跃医疗和一兆韦德定制的虎年祝福以场边LED形式呈现。在为比赛观众们送上祝福之余，还将对中国足球和武磊的祝福送至西甲赛场。
Case 14:
Client: Yuwell Group
Match: LaLiga – RCD Espanyol vs Sevilla FC
Client: Tera Wellness
Match: LaLiga – RCD Espanyol vs Real Betis
Project: EMW Sports provided the top medical equipment manufacturer Yuwell Group and a leading Chinese fitness club Tera Wellness with professional services to create brand awareness via Virtual LED at LaLiga matches.
案例 15:
客户: 虎扑
球星: 史蒂文·杰拉德
项目: 三十载沉浮后，利物浦终于再次夺得英超联赛冠军。为庆祝这一历史时刻的到来，西咚体育邀请到利物浦传奇队长史蒂文·杰拉德做客虎扑平台，与虎扑携手打造一系列夺冠专题线上内容，为中国红军球迷们带来与史蒂文·杰拉德共同谈论利物浦、足球乃至中国文化的机会。在这个全球抗疫的特殊时期，我们很荣幸能够与虎扑、与史蒂文·杰拉德一起共同诠释“你永远不会独行”的深远意义。
Case 15:
Client: Hupu Sports
Talent: Steven Gerrard
Project: To celebrate Liverpool’s first EPL title winning in 30 years, EMW Sports are proud to cooperate with HUPU to release an exclusive interview with LFC legend captain, Steven Gerrard, talking all things, e.g. football, Liverpool, China and quarantine/lockdown.
案例 16:
客户: 皇爷食品
球星: 迈克尔·欧文
项目: 西咚体育邀请国际足球巨星欧文、埃德米尔森、萨维奥拉探访皇爷食品百年张新发总部，并参加由湖南省体育局、湖南省足协、人民网湖南分公司牵头举办的《2019年湖南（长沙）国际足球文化节之青少年足球公益嘉年华》。本次活动对于培育足球文化、浓厚足球氛围、提高足球青训体系及青少年足球水平，加快体育产业发展，深化国际交流合作，扩大湘潭国际影响等都将发挥积极作用。
Case 16:
Client: HuangYe Food
Talent: Michael Owen
Project: EMW Sports invited Michael Owen to participate in the youth football carnival held in Xiangtan Zijing Primary School to contribute to the development of sports industry in Hunan through Sports + Commonweal. This Primary School was donated and constructed by HuangYe, Hunan renowned food enterprise. The success of the football commonweal activities also highlights HuangYe Food as a leading enterprise in great kindness.
案例 17:
客户: 新浪
球星: 路易斯·菲戈
项目: 受新浪的委托，西咚体育邀请世界足球先生路易斯·菲戈出席新浪体育2019年奇瑞艾瑞泽5X5足金联赛。菲戈在联赛现场作为形象大使现身，与在场观众共同见证奇瑞以足金联赛作为品牌着力点，推出了新款车型 – 艾瑞泽GX。
Case 17:
Client: Sina
Talent: Luis Figo
Project: EMW Sports brought Luis Figo to take part in this event as an ambassador of the Chery Arrizo Golden Futsal League 2019 where Chery launch their new car model – The ARRIZO GX.
案例 18:
客户: EMC
球星: 马尔科·马特拉齐 & 何塞·穆里尼奥
项目: 为协助出品一档国际米兰足球俱乐部三冠王十周年的特别节目，西咚体育邀请世界顶级教练何塞·穆里尼奥与2006年世界杯冠军得主马尔科·马特拉齐共聚一堂，让这两位足球界的热门话题人物进行了一次深度交流，畅谈十年前国际米兰那个令人难忘的成功赛季。
Case 18:
Client: EMC
Talent: Marco Matterazzi & Jose Mourinho
Project: EMW Sports created a special 10 year anniversary interview to celebrate Inter Milan’s triple winning season. An in depth one on one interview with Jose and Marco, arguably two of the most controversial managers and players of the beautiful game who together enjoyed the pinnacle of their club success in Italy in an unforgettable season.
案例 19:
客户: 贪玩游戏 – 传奇手游
球星: 迈克尔·欧文
项目: 西咚体育协助贪玩游戏成功签约金球奖得主、英国传奇球星迈克尔·欧文，作为贪玩旗下中国流行手游《传奇》的游戏形象代言人。这一次足球传奇与非足球类游戏的跨界结合，不仅打破了传统游戏公司与音乐娱乐明星进行品牌推广的行业惯例，更是让中国市场上的更多品牌见证了体育明星跨界代言的可行性和影响力。
Case 19:
Client: Tanwan – Legend Mobile Game
Talent: Michael Owen
Project: Tanwan normally use music and entertainment stars to promote their games. This time they requested EMW Sports to source them a football ambassador. EMW Sports brought Michael Owen to fulfil this role as the image spokesman for the Legend game, one of famous games in China.
案例 20:
客户: 网易游戏
球星: 罗伯特·卡洛斯
项目: 西咚体育为网易旗下热门足球竞技游戏《绿茵之巅》邀请到了2002年世界杯冠军、巴西传奇球星罗伯特·卡洛斯，担任该游戏的首席体验官与全球代言人，并协助参与了宣传片拍摄、社交媒体推广等环节。本次合作中，我们进一步帮助网易通过卡洛斯的传奇球星形象获得游戏的再曝光，极大增强了《绿茵之巅》在全世界球迷群体中的口碑和吸引力。
Case 20:
Client: NetEase
Talent: Roberto Carlos
Project: Netease, one of China’s largest gaming companies requested an ambassador for one of their most popular and iconic mobile football games. EMW Sports created a campaign with the Brazil and Real Madrid legend – Roberto Carlos with ‘Champion of the Fields’- Which included image rights usage, global social media and a filming day with the legend.
案例 21:
客户: 天天向上
球星: 里瓦尔多
项目: 2018年俄罗斯世界杯期间，西咚体育受委托邀请2002年世界杯冠军、金球奖得主、世界足球先生里瓦尔多参与了湖南卫视著名电视节目《天天向上》世界杯特辑的录制。在拍摄之余，里瓦尔多还前往湖南株洲出席了系列体育活动，与球迷、小球员们进行互动，协助当地体育局进行足球文化的民间推广。
Case 21:
Client: DayDayUp
Talent: Rivaldo
Project: EMW Sports was requested to bring a Balon’Dor winner to attend a Grassroots promotion in local shopping center with kids for local government. Followed by filming a special World Cup episode of famous TV program – DayDayUp. During the 2018 Russia World Cup we brought the Barcelona legend – Rivaldo.
案例 22:
客户: 湖南省体育局
球星: 迈克尔·欧文
项目: 受湖南省体育局的委托，西咚体育邀请英格兰传奇球星迈克尔·欧文前往长沙参加在贺龙体育场举办的传奇足球明星赛，并在比赛中担任皇家马德里传奇队的队长，与巴西传奇球星罗纳尔迪尼奥领衔的巴塞罗那传奇队联袂为湖南的球迷们奉献了一场精彩的表演赛。
Case 22:
Client: Changsha Goverment
Talent: Michael Owen
Project: Changsha government requested EMW Sports to invite a legend to participate in their annual legends game, and we arranged for Michael Owen to captain the Real Madrid legends team, which played against a Barcelona team captained by Ronaldinho.
案例 23:
客户: 懂球帝
球星: 罗伯特·卡洛斯
项目: 西咚体育为足球社区媒体平台懂球帝成功邀请到2002年世界杯冠军、历史最佳左后卫罗伯特·卡洛斯，参观懂球帝位于北京的总部，并参与任意球切磋团建、现场互动、粉丝线上见面会、在线采访、直播等环节。我们很高兴能通过此次合作进一步扩大西咚体育旗下客户罗伯特·卡洛斯在中国市场的影响力，也很荣幸能协助懂球帝在品牌认知与形象端获得进一步的提升，达成双方的互利共赢，贯彻落实我们“Sport connects us all”的品牌追求。
Case 23:
Client: Dongqiudi
Talent: Roberto Carlos
Project: Dongqiudi requested EMW Sports to bring the World Cup and Champions League winning legend to their HQ for a Content creation and Freekick tutorial day. And also a meet and greet with fans as well as live interview on the Dongqiudi platform.
案例 24:
客户: 百年张新发槟榔
球星: 迈克尔·欧文
项目: 2019湖南（长沙）国际足球文化节期间，西咚体育为湖南老字号品牌百年张新发槟榔邀请到金球奖得主迈克尔·欧文来到现场出席活动。欧文在步步高梅溪新天地的舞台上现场品尝槟榔，并与另一位来宾罗纳尔迪尼奥共同与小球员们进行互动。我们很荣幸能够通过这次活动，助力“老”品牌通过体育营销的“新”思路实现突破。
Case 24:
Client: Bainianzhangxinfa
Talent: Michael Owen
Project: During 2019 Hunan (Changsha) International Football Culture Festival, EMW Sports invited Ballon D’or winner Michael Owen to taste betel nuts on the stage of Bubugao Meixi Xintiandi for Hunan heritage brand Bainianzhangxinfa, and to coach youth players with Ronaldinho. We help the “old” brand to be flourished through the “new” ideas of sports marketing.
案例 25:
客户: IDG
球星: 迈克尔·欧文
项目: 近来IDG在深圳启动了体育产业育成中心，成为深圳这座“科技城市”中体育和科技结合发展的先驱者。在中心落成之际，西咚体育受IDG的委托，邀请到金球奖得主、英格兰传奇球星迈克尔·欧文到场出席交流活动。欧文在仪式上分享了对体育与科技结合等热点话题的见解，丰富了这座场馆的体育文化内涵。
Case 25:
Client: IDG
Talent: Michael Owen
Project: IDG recently launched their new Sports accelerator in Shenzhen. IDG tasked EMW Sports to bring a legend to inaugurate this great venue which pioneers sports and technological development in China’s fastest growing ‘tech city’. EMW Sports invited Michael Owen to share his thoughts and insights on global and Chinese sports development and technology while visiting IDG Asia Sports Accelerator.
案例 26:
客户: 普斯娱乐
球赛: 水晶宫vs曼城 – 2018/19赛季
项目: 西咚体育承接了普斯娱乐公司在英超联赛水晶宫对阵曼城的比赛中进行场边LED广告投放的相关业务，让普斯娱乐的名字首次在英超赛场上出现，提升了其世界影响力和知名度。
Case 26:
Client: Pusi888
Match: Palace vs Manchester City – 2018/19 season.
Project: EMW Sports helped Chinese investment firm Pusi 888 to have a LED advertisement in Premier League match Crystal Palace vs Manchester City.
